11.07.2010

Vintage

Everything is mixed in todays fashion world. One can find anything he wants. Different brands provide different clothes for all ages, social groups, lifestyles, body shapes, communities even for people with special food preferences ( for example: vegans and vegeterians can buy 1. non-leather clothes 2. buying something donate money for different organizations like Green Peace etc. ).
But hardly anybody can contradict the fact that Vintage is one of the hottest trend during last couple of seasons and it doesn't seem to loose popularity among people and designers.
Anyway, while being in London during last 3 weeks I realized that Vintage is already not only an old clothes and accessories which my grandma was wearing or some silhouettes from past, which were remade by luxury brands or Highstreet . It's already a mass production of the same "old looking" jewelry, which is sold near second-hand markets in small shops to be perceived by customers as a really old treasure in good shape. It makes people immediately buy it, though the price is high. In the next minute sence of having something unique and precious in your armі disappers becouse you see the same "grand grand grand ma" ring in the next shop of "unique jewelry"! Maybe their grandmas were friends? Or had the same taste? Or it's just a nice story to make people pay money for just-made cheap staff!
SunDay Market on Brick Lane in London is considered to be one of the best places for True Vintage-Hunters. But be smart and attentive if u don't want to waste lots of time and money to have something so "one in it's brood" that while telling friends the story of ur searching and story of this jewel they woun't show u the identical jewel.

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