They use your eyes to make you buy

Marni - masterpiece of visual merchandising

Visual Merchandising
How does it work? You see it - you want it - you buy.
My first times in London have cost me an extra weight gain. I could not stop eating though the food was not so good. But packiging, service, " special offers" etc. were excellent.

http://kateandrews.files.wordpress.com/2008/04/20eat-6002.jpg

"EAT" - one of the smartest advertisment campaigne I've ever seen. Yo Sushi! - even being not hungry I could go because I liked the process of colored plates going around and you can pick any you want. Starbucks - coffee sucks, but it has millions of customers...
So, I've done my own researche and made photos of some windows on Sloan Street which definitely work!

Tiffany : I'm lost in NY

Bright and cute - makes me smile

Tiffany's window makes u want to know more about travelling + Each window has it's own story and city and it creates an interest of going into the store to see more inside.


The next window has lots of colors. I don't know why but it creates "family filling". And that's right! Department store where u can buy everythig for family comfort.

Harvey Nichols Foodmarke

Harvey Nichols windows r amasing. Each has it's own story, conseption etc. This window is basicly made of books,










"You'll never guess who I bumped into in the Harvey Nichols Foodmarket" and the pictures of "Bread Pitt" and "Paris Stilton"